PPC Training Modules
- Basic SEO And SMO Concept
- Define Internet Marketing
- PPC – Introduction
- PPC – Creating a Keyword List
- PPC – Setting Location & Language
- PPC – Writing a PPC Ad
- PPC – Target Pages
- PPC -Bidding and budget
- PPC – Measuring Results
- PPC – Yahoo & Bing Search Marketing
- PPC – Ad on Google
- PPC- Adword Setup
- PPC – Facebook Ads
- PPC-Desktops & laptops, mobile devices and tablets (Advertisers can choose to specifically target ads to display on desktop or laptop devices)
Benefits of PPC Training @ WindowIT
- Our Cloud app to share thought, idea or suggestion and also check attendance record, interview date sheet, mock test, download interview question and answer and many more just one click.
- 100% Live Project Work For each Trainee.
- Fully Wi-Fi Lab and Class Room.
- 8+ Years of Exp. Trainer and 5+ Years of Exp. Developer.
- 100% Job Assured Trainee.
- GK and English Classes for all PPC Trainee (* For Interview Purpose )
- Training classes are 5 days a week.
- Your interview preparation will be completed on daily basis.
- We will provide you two types of certificates:
Training Certificate
Course Certificate
Pay-Per-Click (PPC) Training
In today's fast-paced digital landscape, businesses looking to increase their visibility and growth can greatly benefit from Pay-Per-Click (PPC) advertising. As the name suggests, PPC is an internet marketing model where advertisers pay a fee each time their ad is clicked, driving traffic to their website and increasing potential customer engagement.
This strategy ensures that you reach the right audience while only paying for the actual clicks you receive, making it an attractive and cost-effective way to promote products and services. If you're interested in establishing yourself in this field, PPC training is essential. For students WindowIT offers the best PPC training to help individuals refine their skills in PPC advertising and prepare for the digital marketing industry.
Introduction to PPC and Its Importance in Digital Marketing
Pay-per-click (PPC) advertising, which is part of digital marketing, has revolutionized how businesses approach online advertising. Whether you're a small business owner, marketing professional, or a budding digital marketer, learning PPC equips you with the essential skills to effectively manage advertising campaigns, generate conversions, and optimize budget usage.
PPC ads appear on search engines like Google, Yahoo, and Bing, as well as on platforms like Facebook, Instagram, and LinkedIn. These ads are crucial because they allow companies to appear at the top of search results, often before organic results, thereby enhancing visibility and engagement.
Why WindowIT is the Best Place to Learn PPC?
WindowIT provides hands-on, industry-oriented
PPC training in Chandigarh with over 8+ years of experience. The institute ensures that students not only learn the theoretical aspects of PPC but also work on real-world projects, gaining practical exposure. They offer an advanced and comprehensive curriculum covering everything from the basics of SEO (Search Engine Optimization) and SMO (Social Media Optimization) to advanced PPC strategies. Students have access to live projects, state-of-the-art lab facilities, and highly qualified trainers with practical experience.
The key highlights of the training program include:
- 100% Live Project Work
- Fully Wi-Fi enabled lab and classrooms
- Trainers with 8+ years of experience in the industry
- Interview preparation sessions to help students land their dream job
- 100% Job placement assistance after completing the course
- Certification in PPC and a training certificate upon course completion
By enrolling in
PPC training in Chandigarh at WindowIT, students also gain access to English and General Knowledge (GK) classes. These classes are designed to help them excel in interviews and enhance their overall communication skills.
Course Information- What will you learn in PPC Training
The PPC training is split into multiple modules, providing a structured learning approach to mastering PPC advertising. Here’s a detailed breakdown of the PPC training modules:
Basic SEO and SMO Concepts
Prior to delving into PPC, it is crucial to grasp the fundamentals of SEO and SMO. These concepts educate individuals on how to optimize websites and social media profiles to generate organic traffic. This groundwork is essential because PPC complements SEO, offering a comprehensive approach to online visibility.
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Defining Internet Marketing
Internet marketing includes various strategies such as SEO, PPC, social media marketing, email marketing, and content marketing. Students learn the basics of internet marketing, gaining an understanding of how PPC fits into the broader scope of digital marketing.
The PPC introduction module gives an overview of how PPC advertising works. It explains how businesses can use this model to gain instant visibility on search engines and social media platforms. Students learn about different PPC platforms and the types of campaigns they can create.
One of the most critical aspects of PPC is keyword research. In this module, students learn how to identify relevant keywords that potential customers are likely to use when searching for products or services. Effective keyword research helps ensure that PPC campaigns target the right audience and generate quality leads.
- Setting Location & Language Preferences
PPC enables advertisers to establish specific geographic and language preferences for their ads. This module instructs students on how to target ads based on location, ensuring that campaigns reach the most relevant audience. It also covers language targeting, which is crucial for businesses operating in multiple regions.
Crafting compelling ad copy is crucial for the success of any PPC campaign. This module teaches students how to write effective PPC ads that grab the attention of potential customers. It covers the essential components of an ad, including the headline, description, and call to action (CTA).
A successful PPC campaign directs traffic to well-optimized landing pages. In this module, students will learn how to create targeted pages that align with their ads and encourage visitors to take action, whether it's making a purchase, filling out a form, or signing up for a newsletter.
PPC campaigns require careful budget management and bid strategy. Students learn how to set budgets for their campaigns and how to bid on keywords to maximize their return on investment (ROI). This module also covers different bidding strategies, such as cost-per-click (CPC) and cost-per-thousand-impressions (CPM).
It is crucial to track and analyze the performance of PPC campaigns for success. In this module, students will learn how to use tools like Google Analytics to measure the effectiveness of their campaigns. They will also gain an understanding of important metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Yahoo & Bing Search Marketing
While Google dominates the search engine market, platforms such as Yahoo and Bing still command a significant market share. This module instructs students on setting up and managing PPC campaigns on these platforms to reach a broader audience.
Google Ads is one of the most widely used PPC platforms. This module provides an in-depth understanding of how to set up and manage campaigns on Google. Students learn about various types of ads, such as search ads, display ads, and shopping ads.
This module instructs students on creating a Google AdWords account and setting up their first PPC campaign. They will learn about campaign settings, bidding strategies, and how to optimize their campaigns for better performance.
Facebook Ads is a popular platform for PPC advertising. This module covers creating and managing ad campaigns on Facebook, targeting specific demographics, interests, and behaviors to reach the right audience.
- Targeting Devices: Desktops, Laptops, Mobile, and Tablets
PPC enables advertisers to target ads to specific devices. This module instructs students on how to optimize ad targeting for desktop, laptop, mobile, and tablet users.
Benefits of PPC Training
PPC training program offers numerous benefits that distinguish it from other digital marketing courses. Here’s why WindowIT is the best choice for PPC training:
1. Live Project Work
Every trainee has the chance to gain practical experience by working on real projects. This hands-on learning is invaluable for applying knowledge in real-world situations and preparing for a successful career in PPC.
2. Cloud Application for Easy Access
Our cloud-based application enables students to easily share ideas, suggestions, and thoughts. The platform also provides access to attendance records, mock tests, interview question downloads, and much more, all with just one click.
3. Experienced Trainers and Developers
Our trainers have over 8 years of experience, and our developers have more than 5 years of expertise. Students receive high-quality instruction and benefit from the practical insights and industry know-how that these professionals bring to the table.
4. Wi-Fi Enabled Lab and Classrooms
Fully Wi-Fi-enabled lab and classrooms, providing students with the resources they need to succeed in their training.
5. Guaranteed Job Placement
We offers 100% job placement assistance, ensuring that trainees are well-prepared to secure positions in the competitive digital marketing industry.
6. Interview Preparation
Daily interview preparation sessions are held to ensure that students are ready to impress potential employers. In addition, we offers General Knowledge (GK) and English classes specifically designed to enhance students' confidence and communication skills during interviews.
7. Dual Certification
Upon completing the course, students receive two certificates: a training certificate and a course completion certificate. This dual certification enhances students' resumes and increases their job prospects.
Program Learning Outcomes
By the end of PPC training program, students will have gained a deep understanding of PPC advertising, including how to create and manage campaigns, optimize ads for maximum performance, and measure success through detailed analytics.
Moreover, they will have learned how to:
- Perform keyword research and selection
- Write effective ad copy
- Set budgets and bids for campaigns
- Target ads based on geographic location, language, and device type
- Analyze campaign performance and optimize for better results
PPC advertising is a crucial tool in today’s digital marketing world, and learning it can greatly boost your career opportunities in the field. WindowIT’s all-inclusive PPC training program gives students the practical skills and real-world experience they need to thrive in this competitive industry. With hands-on project work, knowledgeable trainers, job placement support, and modern facilities, WindowIT is the perfect place to start a career in PPC advertising.
Whether you're just starting out or a marketing professional looking to improve your skills, joining WindowIT's PPC training in Chandigarh will provide you with the tools and knowledge to succeed in the digital marketing space.
